At GrayMatter, we have a simple formula
Data + Purposeful Outreach = Real Relationships
Great Data +
Purposeful Outreach =
While old school political campaigns relied on meeting and getting to know each voter and their family on a personal level to build support and momentum — this cycle is different. As a candidate or consultant, you might feel like your opportunities to reach, persuade and engage voters has been restricted, that you need a radical new strategy, or that it’s impossible to know whether you’re ahead or behind.
Thankfully, this is not the case.
That formula has always guided our approach, but the substance behind it is more valuable today than ever before. Our track record of victorious campaigns in years past, along with a commitment to constant evolution, has afforded us answers to today's challenges and maximized our ability to help your campaign build real relationships that will lead to definitive electoral outcomes.
We practice three core disciplines to compliment your existing campaign framework:
Historic Insights + Predictive Models
Laser-Focused Strategies For On & Offline Campaigning
Accurate, Cost-Effective, Limitless
GrayMatter Interactive is a full-service data, advertising and political consulting firm committed to both the Art & Science of victorious campaigns. Founded in 2017, GrayMatter has enabled candidates on all levels of government to mount ambitious, integrated and victorious election campaigns. Our track record goes back many years, however. We have over a decade of experience leveraging tailormade tech with tried-and-true tactics to achieve successful outcomes for candidates across all levels of government. Working with us means you’re backed by an elite network of analytic, digital, creative and political professionals who have experience on diverse terrain. At GrayMatter, we don’t make guesses. We used tested, informed decisions that are reliably capable of achieving victory on election day.
When it comes to working together, we make four integral promises to you:
Winning campaigns are built on layers of data. But what makes ours uniquely valuable? It starts with our unmatched capabilities to segment voters and make reliable predictions about how they think and behave. We know who will turn out to vote, what party they belong to, where they stand on roughly a hundred different issues, and most importantly, how to reach them.
Take a look at the insights our data harnesses:
+ Hundreds More
While all of these attributes are available for each individual voter profile — when you zoom out to consider the district-wide picture of these trends — you will find a competitive edge. Because our specialty is analytically and creatively handling big data to present you with actionable opportunities for outreach and persuasion. We can explore angles you haven’t considered and recommend ways to optimize your message and tactics to win over as many voters as possible while stewardly utilizing campaign resources.
Our proven success with reaching voters, using the highest-quality campaign media and the most innovative digital tools, is what puts the “Interactive” in GrayMatter Interactive. We deliver the following campaign services:
We engineer, design, and distribute high-impact direct mail campaigns to both general and ultra-segmented audiences
Command the conversation with powerful, integrated social media campaigns that achieve measurable outcomes
We offer digital tools to help you visualize important voter concentrations and deploy an effective ground game
We can dramatically decrease labor needs while increasing conversions with our portfolio of phone outreach solutions
Tailor specific web advertisements to specific groups with non-invasive, positive impressions on sites they trust
Grow email lists, raise money and attract new supporters by expanding your web presence with custom content
We can email your entire district or focus on key groups while avoiding spam filters with our effective email marketing solutions
Tap into one of the fastest-growing campaign tactics. Personalize outreach, mobilize supporters and drive turnout
Find and capitalize on your competitive edge. Understand vulnerabilities and opportunities. Acquire the pulse of your district.
Where existing data doesn’t offer a complete picture, we’ll go find the information for you using our adaptable, highly-custom and affordable polling and research services — all performed in house, utilizing the best technologies:
We'd love the chance to connect and discuss opportunities to work with your campaign. No job is too large or too small.