Updated January 1, 2023.

GrayMatter, LLC (“GrayMatter”, “we”, “us” or “our”) is committed to protecting your privacy. This Privacy Policy exists to answer any questions you may have regarding our data collection and protection policies.

Our Privacy Policy explains how we collect, use, and protect information about you or associated with you through your use of the Site, purchase of commercially available data and our research activities, and your choices about the collection and use of your information. We will not use or share your information with anyone except as described in this Privacy Policy.

By using the Site or voluntarily submitting information directly or indirectly you agree that this Privacy Policy and our Terms and Conditions will apply. We may amend this Privacy Policy without notice, and your continued use of the Site or participation in our research activities will confirm your agreement to the new terms. We keep our privacy policy under regular review and we will place any updates on this webpage.

What data is the Site collecting?

We may collect two types of information from Site users: personal information and aggregated data or log files. All users of the Site remain anonymous unless they choose to give us their personal information.

We will collect personal information only if you submit it voluntarily, which may include:

  • Your name
  • Your e-mail address
  • Your physical address
  • Your phone and mobile number
  • Your geographical location
  • Your demographic information

Aggregate data and log files may include, among other information, IP addresses and domains, web traffic, type and information of device employed to access the Site, and interactions with advertisements.

We may collect information about you from a variety of third party data vendors, all of which are compliant with applicable data privacy laws in their respective jurisdictions. We also collect information when you voluntarily complete one of our surveys that are conducted, upon our instruction, via a third party survey provider or market research company.

What is our Cookie policy?

Cookies are small data files stored on your computer’s hard drive that help us first and foremost automatically provide you with personalized content which you requested. Cookies are harmless files that cannot access or affect other files or damage your computer. Although most browsers’ default settings accept cookies, you can customize your browser settings to refuse cookies or to warn you when cookies are detected. We may use our own and third party cookies to automate user-facing processes on the Site and we reserve the right to combine this information with other information.

How does GrayMatter use my information?

We may use your information to:

  • Provide, maintain, improve, and customize the features and functionality of the Site;
  • Gain insight to the behavior of the whole population;
  • Contact you directly or indirectly for marketing or research purposes;
  • And to contact you with updates, messages, notices, including any notice required by law, or other information.

Which third parties have access to my information?

For the above purposes, we may share your information with third parties such as our contractors or clients, under the same restrictions set out by this Privacy Policy. We may also disclose your information to any relevant third party if convinced we must:

  • Comply with legal process and respect the law;
  • Or enforce this policy, take precautions against liability and defend ourselves against claims;
  • Or exercise or protect the rights, property, or personal safety of our users, us, or others

We may disclose your personal information to any member of our group, which means our subsidiaries, as well as our ultimate holding company and its subsidiaries.

We may also disclose your personal information to third parties:

  • In the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets;
  • And if GrayMatter or substantially all of its assets are acquired by a third party, in which case personal data held by it about its registered supporters will be one of the transferred assets.

What about the privacy and security of my children?

The Site does not include content that is considered unsuitable for children. However, we encourage parents to spend time with their children online and to be fully familiar with the sites their children visit. Further, we do not knowingly collect or solicit personal information from any persons under the age of 18 or knowingly allow them to submit their personal information. If you become aware that we may have collected personal information from a person under the age of 18 without parental consent, please contact us using the details from our contact us page and we will remove the information from our files.

What measures does GrayMatter take to protect my data?

We are aware of the need for user privacy and risks associated with use of the Internet, so access to user information is monitored and restricted to specific individuals with appropriate login credentials. All of the information we collect or record is restricted. Only employees who need the information to perform a specific job are granted access to personally identifiable information.

Although we do our best to protect your personal information, the transmission of your data is outside our control and any such transmission is at your own risk. However, we will try to protect all personal information collected through this website in accordance with strict data protection standards.

Given that the Internet is a global environment, using the Internet to collect and process personal data necessarily involves the transmission of data on an international basis. Therefore, by using the Site and submitting your personal information, you acknowledge our processing of personal data in this way.

We will retain your information for a reasonable period or for as long as is required by law.

Data we may collect on EU citizens will remain within the EU, will be stored on a secure server and will be handled by analysts operating within the EU.

How can I get in touch with you about my data?

GrayMatter, LLC adheres to all laws and regulations which govern the transfer of data we use to provide our services.

Questions, comments and requests regarding this privacy policy are welcomed and should be submitted to [email protected] by email; +1 (256)-361-9753 by phone; or to GrayMatter, LLC 4100 Market Street Suite 100 Huntsville, Alabama 35808 in writing.

We will respond to your submission within 45 days. We strive to protect all personal information collected through this website in accordance with strict data protection standards.